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High-end fashion brands are known for creating the most unique product ideas. This time, luxury fashion brand Balenciaga, which is often in the news for its quirky products, launched a bracelet that looks exactly like a regular roll of clear packing tape. However, it is branded with the Balenciaga logo and adhesive.

The clear packing tape-inspired bracelet was launched earlier this month in Paris Fashion Week’s Fall/Winter 2024 collection. The buzz first grew after Highsnobiety uploaded a TikTok clip and Instagram Reel featuring the item in question.

The product has shocked internet users, who mercilessly mock it on social media websites. One user wrote on X, “The luxury fashion house Balenciaga has once again sparked debate with its latest accessory, a bracelet designed to resemble a roll of clear tape, complete with the brand’s logo and a hefty price tag of approximately $3,300! This is just insane.”

Several users criticized the brand for its attempts to turn regular household items into fashion accessories with massive price tags. Another person wrote, “I swear this whole brand is just a big inside joke.”

Balenciaga Tape BraceletBalenciaga Tape Bracelet
Photo by Turkmenportal

The item is not currently listed for sale on the house’s site. Balenciaga has yet to say how much it will charge for the tape bracelet, but some fashion influencers have said it could fetch as much as $4,400.

Previously, Balenciaga has sold a leather pouch that looked exactly like a full garbage bag for $1,790 and a Kim Kardashian-inspired handbag wrapped in bright yellow and black tape for $3,100.


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