Very Group picks agency for £60m media/ad account

The Very Group’s substantial (reportedly £60 million) media budget has been up for grabs. And after a three-way competitive pitch process, the online fashion retail giant has been chosen Publicis Media’s Zenith agency.

It will now handle all of the group’s media planning and buying, as well as providing strategic guidance on digital execution and retail media, reported Campaign.

The pitch process focused around accelerating Very’s new ‘Let’s Make It Sparkle’ brand platform and supporting commercial growth for the company. 
The flamingo-inspired creative was developed alongside Very’s new creative lead, The Gate – which replaced Grey London last year.

After “an inspiring” selection process, Jessica Myers, Chief Customer Officer at The Very Group, said: “Zenith really showed they know our core customers, have the right strategy to complement and amplify our brand platform to new heights, and have the expertise to support our broader business and strategic goals.

“We had great chemistry with the team throughout and we can’t wait to get started together.”

In late May, Very Group’s results for the 39 weeks to the end of March showed it was having a tough time with revenue down 0.8% to £1.6 billion with specific fashion and sports retail sales down 5.7%. The star Very UK operation, which makes up 86% of group sales, managed a 1% revenue rise to £1.4 billion.
It said this was caused by the overall difficult backdrop that meant the environment was very promotional.