Agent Provocateur takes centre stage in Charlie XCX video

Celebrity endorsement remains a key driver of interest in fashion brands and Agent Provocateur has just received a massive thumbs-up with a starring role in a key music video.

British singer Charli XCX has been making an ever bigger impact as each year has gone by, but she’s become even more famous since the release of her sixth album, ‘Brat’, earlier this year. And now the debut of her latest music video for the song ‘Guess’ includes another big name, Billie Eilish. The much-anticipated video has just been released and showcases two of the hottest singers around surrounded by Agent Provocateur pieces with background dancers dressed in colourful lingerie. 

The video provides exclusive previews of the brand’s new AW24 collection that has yet to be released to the public so that’s just about the strongest piece of pre-launch publicity it’s possible to get given that the video had almost two million views within a few hours of its release.

As well as being a great piece of advance publicity for the collection, it connects the brands with the massive fanbases that the two singers have.

We’re told that Charlie XCX and Billie Eilish are “both long-standing fans of the intimates brand”.