Bedford Media makes key appointments at i-D

Karlie Kloss’s Bedford Media continues to make key appointments as it puts support behind its reborn i-D and has created two new roles.

Jamie Reid is now global creative director and Steff Yotka is global editorial director of the publication and will work with its global editor-in-chief and chief brand officer Thom Bettridge “to collectively steer the publication’s creative, editorial, and brand for i-D across digital and print channels to emerging commercial platforms”. 

The company said that “together, the new leadership team will hone the focus of i-D back to its roots of blurring the lines of fashion, music, art, film and culture, through a reinvigorated lens”.

Reid will lead a creative team “to develop a distinct visual identity for i-D, ushering in a new era for a brand that has always been known for its ability to invent and reinvent”. His background is in editorial art direction and graphic design, including former roles at Dazed and Confused, Arena Homme+, and POP magazine.

Meanwhile Yotka has previously worked for SSense, Vogue, and Style.com with the firm saying she “brings a fearless approach to editorial, guiding the [i-D] brand’s print, digital, social, and video storytelling. Her past work… speaks to her eagerness to discover emerging talents and invent new formats for reporting on the new and the now”.

The print version of the publication will return next March and will be published bi-annually.